One of the primary rules of blogging is to personalize content in a manner that entices the reader and encourages dialogue. Yet many businesses are dumping all kinds of articles into their blogs to fulfill what they perceive as an … Continue reading
One of the greatest failings of the modern public relations industry is its difficulty in defining itself. PR practitioners are asked to explain on a regular basis exactly what it is that we do and why our work has real … Continue reading
The ongoing scandal involving the Murdoch media empire should remind us how the pursuit of sleaze begets bad journalism. When a newspaper, television or radio station, or blog goes out of its way to feed the public’s most prurient interests, … Continue reading
The latest salvo in the battle for social media supremacy is the introduction of Google+, an attempt by the search engine giant to confront the growing popularity (and profitability) of Facebook. As described in a various online articles, Google+ offers … Continue reading
“The new new thing is a notion that is poised to be taken seriously by the marketplace. It’s the idea that is a tiny push away from general acceptance and, when it gets that push, will change the world.” … Continue reading
One of the most powerful experiences in all of the performing arts takes place when a skilled jazz artist improvises. Straying from an established melodic theme, the musician reaches deep within the soul to assemble notes and phrases that expose … Continue reading
With unemployment remaining relatively high, many young people are revisiting the idea of earning college degrees and recent graduates are beginning to question the decision to earn their diplomas. Last Monday, I caught CNN Business Correspondent Ali Velshi’s report about … Continue reading
When a company does something good for the community, the resulting reputation enhancement is good for business. This axiom is as old as the public relations industry itself. In fact, charitable gifts from corporations and cause-related-marketing campaigns are so frequent … Continue reading
Every day is Groundhog Day for public relations and marketing firms, particularly during the current slow financial recovery. By this, I am not paying tribute to the great Bill Murray film, as much as I am referring to legend of Punxsutawney Phil. According … Continue reading
Love him or hate him, you have to admit that Donald Trump knows quite a bit about public relations and marketing. In fact, he is a branding wonder. Public Radio’s Marketplace recently aired a segment about “The Donald,” noting that … Continue reading