Anyone still questioning the power and potential business applications of social media should take notice of a new project initiated by an Internet giant and announced this morning According to The New York Times and ABC News, Facebook has announced a … Continue reading
One of the primary rules of blogging is to personalize content in a manner that entices the reader and encourages dialogue. Yet many businesses are dumping all kinds of articles into their blogs to fulfill what they perceive as an … Continue reading
In the race to make effective use of social media, many of us are willing to compete, but too few of us begin by asking whether we truly have something substantial to communicate. That is the message that Arianna Huffington … Continue reading
Every day is Groundhog Day for public relations and marketing firms, particularly during the current slow financial recovery. By this, I am not paying tribute to the great Bill Murray film, as much as I am referring to legend of Punxsutawney Phil. According … Continue reading