In the race to make effective use of social media, many of us are willing to compete, but too few of us begin by asking whether we truly have something substantial to communicate. That is the message that Arianna Huffington … Continue reading
One of the greatest failings of the modern public relations industry is its difficulty in defining itself. PR practitioners are asked to explain on a regular basis exactly what it is that we do and why our work has real … Continue reading
The ongoing scandal involving the Murdoch media empire should remind us how the pursuit of sleaze begets bad journalism. When a newspaper, television or radio station, or blog goes out of its way to feed the public’s most prurient interests, … Continue reading