One of the primary rules of blogging is to personalize content in a manner that entices the reader and encourages dialogue. Yet many businesses are dumping all kinds of articles into their blogs to fulfill what they perceive as an … Continue reading
In the race to make effective use of social media, many of us are willing to compete, but too few of us begin by asking whether we truly have something substantial to communicate. That is the message that Arianna Huffington … Continue reading
Innovative business is much like Jazz, combining disciplined analysis with unbridled creativity to produce breakthrough ideas and products. That is the message of a wonderful article that appeared in the most recent New York Times Sunday Business section. The article took much … Continue reading
Friend and colleague Michael Fineman of San Francisco’s Fineman Public Relations has released his annual Top 10 PR Blunders List. The 2011 list torches everyone from presidential candidates to Ben & Jerry’s Ice Cream for truly outrageous missteps and miscalculations … Continue reading
The Internet has transformed the manner in which many businesses present and market themselves. A primary challenge is to describe and promote a compelling, yet consistent image both on the web and in all other aspects of the marketing process. … Continue reading
Every once in a while, you’ll open a new book and find yourself nodding your head in agreement with the author. That’s what happened to me during the past few days, as I read Seth Godin’s new book, We Are … Continue reading