One of the primary rules of blogging is to personalize content in a manner that entices the reader and encourages dialogue. Yet many businesses are dumping all kinds of articles into their blogs to fulfill what they perceive as an … Continue reading
In the race to make effective use of social media, many of us are willing to compete, but too few of us begin by asking whether we truly have something substantial to communicate. That is the message that Arianna Huffington … Continue reading
The Internet has transformed the manner in which many businesses present and market themselves. A primary challenge is to describe and promote a compelling, yet consistent image both on the web and in all other aspects of the marketing process. … Continue reading