Anyone still questioning the power and potential business applications of social media should take notice of a new project initiated by an Internet giant and announced this morning According to The New York Times and ABC News, Facebook has announced a … Continue reading
One of the primary rules of blogging is to personalize content in a manner that entices the reader and encourages dialogue. Yet many businesses are dumping all kinds of articles into their blogs to fulfill what they perceive as an … Continue reading
One of the greatest failings of the modern public relations industry is its difficulty in defining itself. PR practitioners are asked to explain on a regular basis exactly what it is that we do and why our work has real … Continue reading
When a company does something good for the community, the resulting reputation enhancement is good for business. This axiom is as old as the public relations industry itself. In fact, charitable gifts from corporations and cause-related-marketing campaigns are so frequent … Continue reading
Love him or hate him, you have to admit that Donald Trump knows quite a bit about public relations and marketing. In fact, he is a branding wonder. Public Radio’s Marketplace recently aired a segment about “The Donald,” noting that … Continue reading