When a company does something good for the community, the resulting reputation enhancement is good for business. This axiom is as old as the public relations industry itself. In fact, charitable gifts from corporations and cause-related-marketing campaigns are so frequent … Continue reading
Every day is Groundhog Day for public relations and marketing firms, particularly during the current slow financial recovery. By this, I am not paying tribute to the great Bill Murray film, as much as I am referring to legend of Punxsutawney Phil. According … Continue reading
For the past few weeks the media and iPhone/ iPad users alike have been demanding to know the truth- whether or not Apple tracks consumers’ locations. Even the Federal Government has gotten involved; Senator Al Franken (D-Minn.) chair of the … Continue reading
Love him or hate him, you have to admit that Donald Trump knows quite a bit about public relations and marketing. In fact, he is a branding wonder. Public Radio’s Marketplace recently aired a segment about “The Donald,” noting that … Continue reading
There has been a lot of debate within our industry, and the communications field in general, whether it is ethical to hire unpaid interns. The Public Relations Society of America’s (PRSA) Board of Ethics even went so far as to … Continue reading
English internet entrepreneur Alex Tew finally has unveiled something that I understand – and applaud. For those who don’t know about Tew, he was the creator of MillionDollarHomepage.com a site that sold online advertising at a rate of $1 per pixel. The … Continue reading
There has been much ado about the recent tweets of Gilbert Gottfried, one of the most caustic comedians on the standup circuit today. As a result of a series of morbid jokes about the Japanese earthquake, Gottfried was fired as … Continue reading
Social media can be wonderful communication vehicles or they can be a curse. It all depends on how you use them. National Public Radio broadcast a story this morning about the current Detroit Symphony Orchestra musicians’ strike and DSO managements’ … Continue reading