Social media can be wonderful communication vehicles or they can be a curse. It all depends on how you use them.
National Public Radio broadcast a story this morning about the current Detroit Symphony Orchestra musicians’ strike and DSO managements’ attempt to attack its detractors through a Facebook post.
Reaction to the angry post was overwhelmingly negative with a majority number of responses suggesting that DSO management should have better things to do.
An old German expression advises, “The tone makes the music.” In this case, DSO management hit a sour note.
The lesson to be learned is that the wrong message on Facebook or any social medium can become a thorn in the side of any “responsible” organization. If you want to be seen as reasonable and balanced, avoid ranting or venting.
By David Stiefel
