Months after the “Occupy Wall Street” first assembled in New York and spread to become a global phenomenon, the movement remains a puzzle to many outsiders. In Letters to the Editor and television interviews, many Americans express their cluelessness about … Continue reading
The Internet has transformed the manner in which many businesses present and market themselves. A primary challenge is to describe and promote a compelling, yet consistent image both on the web and in all other aspects of the marketing process. … Continue reading
Every once in a while, you’ll open a new book and find yourself nodding your head in agreement with the author. That’s what happened to me during the past few days, as I read Seth Godin’s new book, We Are … Continue reading
The occasion of Steve Jobs’ retirement as CEO of Apple has raised awareness of the power of one brilliant individual on modern society. He envisioned and gave life to the Macintosh, the IPod, the IPhone, the IPad and many other … Continue reading
One of the greatest failings of the modern public relations industry is its difficulty in defining itself. PR practitioners are asked to explain on a regular basis exactly what it is that we do and why our work has real … Continue reading
The ongoing scandal involving the Murdoch media empire should remind us how the pursuit of sleaze begets bad journalism. When a newspaper, television or radio station, or blog goes out of its way to feed the public’s most prurient interests, … Continue reading
The latest salvo in the battle for social media supremacy is the introduction of Google+, an attempt by the search engine giant to confront the growing popularity (and profitability) of Facebook. As described in a various online articles, Google+ offers … Continue reading
“The new new thing is a notion that is poised to be taken seriously by the marketplace. It’s the idea that is a tiny push away from general acceptance and, when it gets that push, will change the world.” … Continue reading
One of the most powerful experiences in all of the performing arts takes place when a skilled jazz artist improvises. Straying from an established melodic theme, the musician reaches deep within the soul to assemble notes and phrases that expose … Continue reading
With unemployment remaining relatively high, many young people are revisiting the idea of earning college degrees and recent graduates are beginning to question the decision to earn their diplomas. Last Monday, I caught CNN Business Correspondent Ali Velshi’s report about … Continue reading