Ah, Spring!  It’s a season when nature delivers the promise of new life, as leaves return to the trees and the first flowers begin to bloom.  Simultaneously, Spring also marks the period when forward-thinking businesses explore new opportunities by developing their plans for the new fiscal year.

This year, Spring is providing signs of a recovering economy, spurring hopes of new business development and resulting increases in profitability.  In an effort to encourage growth, organizations should be examining their public relations and marketing budgets to capitalize on the growing optimism in our economy.

Recovery relies on focused, creative campaigns that underscore brand recognition, reputation and promotion of the superior products or services.  So it is reasonable to invest in invigorated, integrated communication programs that will create heightened awareness and resulting competitive advantage.

With the arrival of Spring’s warmer breezes and renewed economic optimism, this is time to plant the seeds of energetic new public relations and marketing campaigns.  In business, as in agriculture, this process will bear fruit and produce a greater yield with proper care and cultivation.