The professional services sector of the U.S. economy has undergone tremendous changes during the past four years.  Acquisitions, mergers and bankruptcies have altered the landscape, creating opportunities for newer, shrewder professional firms to flex their promotional muscles and gain a larger share of business.

In market after market, many of the most familiar firms of regional attorneys, accountants, financial planners, architects, engineers and other professionals have closed or changed their brands.  The result is a once-in-a-generation transitional situation in which large numbers of valuable clients are seeking reliable replacements for the professionals they once trusted.

Using aggressive public relations and marketing strategies, newer professional firms are gaining competitive advantage.  They recognize the current void as a rare opportunity and are promoting their brands with renewed vigor to capture the attention of prospective clients.  The result is a shift in the balance of power and a rise of firms with the strongest identities and most persistent images.

Now is the time for professional firms to become marketing savvy and take advantage of the changing order.  Soon the doors of opportunity will close and a new hierarchy of perceived leaders will take hold.  Timing is everything in this process of change and the victors will be the firms whose professional skills are currently coupled with progressive communications strategies.

– David Stiefel