Innovative business is much like Jazz, combining disciplined analysis with unbridled creativity to produce breakthrough ideas and products. That is the message of a wonderful article that appeared in the most recent New York Times Sunday Business section.
The article took much of its message from the ideas of John Kao, one of America’s most brilliant business educators, authors and consultants, who also is a talented Jazz pianist. His two insightful books, Jammin’ and Innovation Nation, are “must reads” for anyone interested in business success through creative processes and organizational transformation.
Jazz is a musical art form with its roots in strong musicianship and creative improvisation. Similarly, business development benefits from conditions that combine strong foundations and inventiveness. As Kao points out, when companies combine left-brain and right-brain approaches, breakthrough concepts often follow.
– David Stiefel
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Sorry for the delay in responding. You can reach me directly at dstiefel@greatcom.com.
David Stiefel
President
Great Communicators Public Relations & Marketing
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You can reach me directly at dstiefel@greatcom.com.
David Stiefel
President
Great Communicators Public Relations & Marketing