“A good reputation is like fire. Once you have kindled it you may easily preserve it, but if you extinguish it, you will find it an arduous task to rekindle it again.”                                                                                                                                                       – Socrates

As the new year 2016 begins, I recommend that our professional, business and not-for-profit colleagues adopt one important resolution. Invest in your good reputation.

An effective public relations program can spread the word about your abilities and accomplishments in a manner that enhances your reputation among targeted audiences. It also can preserve your good name when crisis strikes, combating negative perceptions that can threaten your establishment’s image.

Reputation management is a long-term process, one that focuses on creating constantly positive visibility and respect. So be persistent in good and bad economic times.

On behalf of the Great Communicators team, I wish all of you a successful, prosperous New Year and welcome your inquiries about designing public relations campaigns that meet the specific needs of your business or organization.