Friend and colleague Michael Fineman of San Francisco’s Fineman Public Relations has released his annual Top 10 PR Blunders List. The 2011 list torches everyone from presidential candidates to Ben & Jerry’s Ice Cream for truly outrageous missteps and miscalculations in public statements and actions — all of which could have been preventable.
As always, Michael offers more than a few “teaching moments” for those interested in the finer points of reputation management, publicity and marketing.
http://www.bulldogreporter.com/dailydog/article/fineman-pr-releases-its-annual-top-2011-pr-blunders-list-penn-state-herman-cain-oak